Big Changes in How People Will Use ChatGPT Search to Find Services Online

Big changes are coming in how people use the internet to find coaching, consulting, and therapy services. ChatGPT is introducing ChatGPT Search, and this will have a big impact on how clients find professionals.

If you’re not using this AI, you might be missing out on visibility. How are you getting ready for this change?

More people will start to turn to ChatGPT Search as it rolls out to find coaches, consultants, and therapists. To stay relevant, it’s important to be a part of this change. Imagine the opportunities you could miss if you don’t act now. More people are turning to ChatGPT Search to find experts, coaches, consultants, and therapists like you. If you’re not using ChatGPT for your business, it’s time to start. Otherwise, you could get left behind as online searches evolve.

The paid version of ChatGPT, which costs $20 a month, has features that are especially helpful for professionals. Have you thought about how these advanced features could make you stand out?

By using the paid version, you can share specific details about your business, making ChatGPT an even stronger tool for finding clients. While the free version provides some useful capabilities, the paid version is particularly important if you plan to use ChatGPT commercially. It helps ChatGPT learn more about what you do, how you work, and what you can offer clients. This means that when people search for related services, ChatGPT can provide them with accurate information and even share your contact details.

Comparison Table: Free vs. Paid Version of ChatGPT

To help you better understand the advantages of the paid version of ChatGPT, here is a detailed comparison:

Key Features Expanded

Advanced Features & Tools: The paid version of ChatGPT, also known as ChatGPT Plus, provides access to tools like DALL-E for image generation, advanced voice interaction, and custom GPT creation. These features can significantly extend its utility beyond basic text interaction, making it especially useful for professionals needing diverse capabilities.

Priority and Extended Access: Users on the free plan may experience delays during times of high demand, whereas paid users get priority access, meaning faster and more consistent performance. Additionally, the Plus version gives access to the more advanced GPT-4 model, which offers enhanced quality compared to GPT-3.5 available for free users.

Better Customer Support: Paid subscribers also receive enhanced customer support, making it easier to resolve any issues quickly—an important factor for business users who rely on the tool for professional activities.

These additions should help clarify the comprehensive value of upgrading.

ChatGPT Search Feature Rollout

Over the next few months, ChatGPT Search will expand further. It has already started transforming the way people look for answers, giving them what they need—quickly, efficiently, and without the noise of ads or distractions. This shift is deeply empowering. Seeing ChatGPT appear in my Google Analytics made me realise just how interconnected this all is. I want those connections to be authentic, for people to find me because they believe I’m the right person to help.

Visibility with ChatGPT Search

Another interesting point is that anything we can search for will appear directly inside ChatGPT, including videos. You will no longer need to switch platforms like YouTube—ChatGPT will quickly provide the answers you need, all in one place, plus you have the opportunity to go deeper.

Staying Ahead by Using ChatGPT

To stay ahead, you need to think about how you can use ChatGPT to your advantage, making sure it has the right information about your services. Adding your own data into ChatGPT makes a huge difference in how easily people can find you. By actively sharing what you do, you increase the chances of being found when clients use AI to search for experts like you.

Consequences of Not Sharing Information

Missing out on visibility in ChatGPT Search can have serious repercussions for your business. Below is a table summarizing the key pros and cons to consider when it comes to whether or not you make yourself visible through AI tools like ChatGPT.

If you’re not doing this, you are letting opportunities slip away. Imagine someone out there, needing the exact guidance you provide, but not being able to find you. It’s not just about business; it’s about the people you could have helped. If your information isn’t where they’re looking, they may never get the chance to reach out. That’s a real, tangible loss—not just for you, but for those who need your services.

Staying Relevant and Top of Mind

Today, people are increasingly using AI to find solutions. If you’re not proactive about sharing your information, you’re at a disadvantage. It’s about staying relevant, making sure people can find the value you provide, and ultimately making those genuine connections that lead to impactful change. The work we do matters, and we want it to reach the right people, at the right time. By writing articles and having conversations with AI, ChatGPT will naturally learn more about you and your business. I consider it to be my better half, my second brain. I just need to make sure not to share anything sensitive.

The Power of ChatGPT for Trust and Credibility

I’ve been using ChatGPT for a couple of years, and now it knows a lot about me—although I’m careful not to share anything I wouldn’t want it to know. Initially, it didn’t know anything about me. Now, I can search for myself, my expertise, and even any negative press. This is great for people looking for my services—they can see my strengths, my journey, and the impact I strive to create, all without me needing to pitch myself. It’s authentic, and that authenticity speaks volumes.

ChatGPT can also share insights into my strengths, blind spots, and areas for improvement. This level of openness builds trust—an unshakeable bond that’s vital in the work I do. Potential clients can see who I truly am, including my strengths, my weaknesses, and how I can serve them. It’s like having a candid conversation before we’ve even met, allowing them to make informed decisions that feel right for both of us.

Understanding Human-Like Search in ChatGPT

The way ChatGPT performs searches is very human-like. It combines context-awareness, personalised responses, and memory features—just like a real person gathering information.

Human-Like Contextual Understanding

ChatGPT can remember previous inputs and use them to improve its responses, similar to how a human might during a conversation.

Personalised Search and Memory

With memory enabled, ChatGPT can use previous data to provide personalised responses—like an assistant who remembers all the key details. This helps keep responses accurate and relevant over time.

Downsides of a Human-Like Search with ChatGPT

While the human-like capabilities of ChatGPT can bring significant advantages, it’s important to understand that these features also come with certain drawbacks. Below, we explore some of the potential downsides you should be aware of when using ChatGPT for search and client engagement.

• Privacy Concerns: When lots of information is accessible, privacy could be at risk. Personal details that weren’t meant to be public might get shared.
• Misrepresentation Risks: The accuracy of information depends on what is provided to ChatGPT. If incorrect data is shared, it could lead to misunderstandings about me or my services.
• Vulnerability to Negative Information: Negative information can be easily found. While this could be an opportunity to be transparent, it might also discourage clients who don’t know the full story.

Key Points for Experts, Coaches, Therapists, and Consultants

In a rapidly evolving digital world, it’s essential for experts, coaches, therapists, and consultants to understand how to leverage new technologies like ChatGPT. Below are some key points to help you stay visible, relevant, and impactful as AI continues to transform how clients search for services.

• Recognise the Shift in Client Behaviour: Clients are increasingly using AI tools like ChatGPT to search for services. Adapting now ensures you stay visible where your clients are looking.
• Embrace the Benefits of AI: Leveraging AI not only makes you more accessible but also builds credibility through consistency and personalisation in every interaction.
• Use ChatGPT to Share Your Business Details: This helps ChatGPT understand who you are and what you offer, making it easier for people to find you.
• Stay Updated on ChatGPT’s New Search Feature: The new search feature will change how users find information, making it crucial to be part of this evolution.
• Be Proactive About Sharing Information: Like with social media or content marketing, staying relevant means actively sharing what you do.

Find a Way Forward with ChatGPT

Client Success Story: An Coppens

“Wendy’s ChatGPT training was exactly what my business needed. She tailored everything to my goals, and it made integrating AI into my business straightforward. The practical use of custom GPTs now helps me save hours each week, enabling me to focus on strategic areas rather than getting bogged down by repetitive content creation. Wendy’s guidance has been a game-changer, significantly boosting my productivity and efficiency.”

— An Coppens, CEO at Gamification Nation

Client Success Story: Christine Lanesmith

“I am very grateful that I learned about Wendy’s training when I did. It was perfect to help me move to the next stage with my business! Wendy helped me cut right through my confusion about using AI so that I now have the tools to utilize AI Agents in a simple and practical way that saves time and effort. This is having a transformational effect on my day-to-day business activities while enhancing my self-confidence. Thank you, Wendy, for a fabulous experience working with you!”

— Christine Lanesmith, President, Goodburn Profit Systems

Bridging the Gap Between Human and AI

To bridge the gap between human and AI, it’s crucial to recognise that AI tools like ChatGPT aren’t meant to replace the human touch but to enhance it. By integrating AI into your business, you create new ways to engage with clients that are informed, empathetic, and responsive. This means not only reaching more people but also reaching them more effectively—providing value at every touchpoint, whether it’s through a quick answer or an in-depth exploration of their needs.

If you’re ready to leverage my expertise and use ChatGPT to its full potential, now is the perfect time to take action. I want to help you feel empowered, to take charge of your visibility and make technology work for you. My goal is to make this journey as seamless as possible so that you can focus on what you do best—making a difference. Here’s how you can get started:

1. Create an Account: Start by creating your ChatGPT account to unlock its features and capabilities.
2. Set Up Your Profile: Take time to set up your business profile by answering the prompts provided. This helps ChatGPT understand who you are, what you do, and how you serve clients.
3. Enable Memory Features: Use ChatGPT’s memory feature to help it understand your business over time. By enabling memory and providing detailed answers, ChatGPT can generate more relevant and tailored responses.
4. Input Your Data: Continuously add relevant business information into ChatGPT. The more data it has, the better it can represent your expertise when interacting with potential clients.
5. Complete Customer Instructions: Provide specific customer-related details so ChatGPT can effectively represent your services and help potential clients find exactly what they are looking for.

About Wendy Kier

Wendy Kier is an EmpowerAI™ Agent Specialist dedicated to helping experts, coaches, consultants, and therapists transform their businesses using EmpowerAI™ Agents. With years of experience in AI and digital transformation, Wendy provides personalised support to save time, increase visibility, and improve client engagement. Learn more at wendykier.com.

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